Best Answer crawfdc47 , 21 July 2019 - 07:29 PM
Thanks to everyone who has contributed to this topic so far. The source of the statistics I referenced previously is provided below. Sorry this was not included in my original post. I also updated the non-functional link to my website from my original post (thanks SGS catching this).
App development is not my full-time job, so my time to spend on promoting the app via marketing is limited. Nevertheless, I intend to employ the following strategies to promote my app:
- Exchange reviews with other developers
- Promote my app on Facebook
- Submit my app to competitions and app promotional websites (e.g. thePopularApps and Design Nominees)
- Pay for in-app advertising (e.g. banner ads)
Based on the feedback, I feel a lot more comfortable timing the release my app sooner rather than later (August 10th is the date I am considering now) as originally planned. Aside from what I listed above, I do not intend to invest a huge amount of time and energy in putting together a marketing campaign, so the release date may not make as big of a difference as I suspected and I might as well take better advantage of my Apple developer membership by releasing asap. As Xedur suggested, it may also be advantageous to time the release of the app during the off-season to avoid having to compete with other big name apps.