One of our games is basically dead. It's had about 100 downloads since 2017, we don't market it, and the console claims it has 9 active installs so in a nutshell it's just dead. Dead dead.
Despite this, I've been meaning to swap the ad network out for Facebook just in case it happens to take off, and I finally did so on Thursday.
The above figures in mind, and also factoring in that I'm UK based, Facebook is showing over 13,000 as requests from America over the 13th and 14th! And not one single request was filled.
Any thoughts? Even if it's a bug and the game itself is somehow generating stupid numbers of requests, why then would the UK request count be so much more plausible?