Let me start out by saying that I hate ads, whether they are in a Newspaper, a magazine, TV, radio, before the movies, between levels in games, you name it. I just hate ads.
For the most part, I believe that people agree with me, albeit maybe to a lesser extent. However, there is one exception. I love rewarded ads and I am not alone in this. If you guys are planning ad strategies for your upcoming or future projects, I'd recommend you to have a quick read of https://vungle.com/blog/2018/12/11/why-everyone-loves-rewarded-ads/
The most important takeaway, in my opinion, is that users like myself feel that their app experience is improved by having rewarded ads. Standard interstitial or video ads seem intrusive and players dread them, whereas rewarded ads are sought after.