One of the struggles with building simple “casual” free-to-play (F2P) games is how to keep the player engaged and playing for the long term. Having a lot of initial downloads is great, but you need the app users to keep playing your game so they engage with your advertising and take advantage of your in-app purchases.
In this blog post by Josh Bycer, he discusses the problems with short game-play loop games and how late game play turns into a painful grind to keep income coming in and how more complex games address additional content.
Factoring these issues into your game design can go a long way to helping you build more sustainable games.
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