I am using Appodeal as only ad provider in my games. I make small games with 1-2-3 week life, and thy get 100-1000downloads each game. After first couple of months in Appstore, I was checking my stats last week.
1. I was shocked about revenue on Rewarded Video ads - I have couple of thousand impressions and >600 clicks on rewarded video ads but revenue = 0! Almost all these was Appodeal Marketplace (CPM) ads.
Is it normal? They are just stealing my traffic?!
2. Last week was several days with ecpm 0.01-0.10$ on 2-3k impressions and ~60-70clicks. Earlier there was not problems with that low numbers
Support says that I need at least 1k daily impressions on each app, when I have 2-3k then they say I need "5-10k daily impressions on each app to see realistic assesment of statistics", and "don't worry, "training" takes several thousand impressions for each application".
So why there was not problems earlier with less traffic?
Month ago I have daily 1-1.4k impressions,ecpm was 5..7..10$
Now I have 3-4k daily impressions but ecpm is 0.04$..1.73$..0.11$ etc...
After that month I have managed only couple of bucks on Appodeal only, as 95% of revenue comes from Admob thru their mediation.
Is it how it is supposed to work? What is your experience with them and what are your recommendations on many small game (reskins ) monetizing?