So, I was reading on the touch arcade forum yesterday, and came across a thread about using facebook in games to help promote your game. The developer was asking for advice, since apparently he was too aggressive in his last game with facebook, and got a lot of negative reviews from it.
The thread was full of people HATING anything to do with facebook in games. Basically, they said that it shouldn't be in there at all, but if you have to have it, then hide the only button for it deep within options or something.
I popped in and asked about the possibility of incentivizing users to post via FB or twitter in exchange for extra stuff in the game they wouldn't get otherwise. And they started FLAMING me with so much HATE posts. Saying any dev who does that is sleazy, and if they see that in a game at all, they immediately delete the game and post a negative review. They kept making comments about how developers should do their own advertising and not try to trick their customers into to doing it for them. It was bad. One guy even claimed to be a game reviewer, and said if he saw that in a game, he'd wouldn't do the review.
They kept saying stuff like, "all you have to do is make a good game and don't do any of the sleazy stuff and it'll do good." Totally clueless. Users have zero concept of how buried games are in the app stores. doesn't matter how awesome a game is if no one can find it. Then they kept saying stuff about just pay for advertising. But I tried to explain to them that it just doesn't work with low cost premium games (with the average conversion rate of around half a percent on paid games, and clicks costing $.03-$.10 each, it takes $6-20 for every sale on a $.99 game. ) But, nothing I said seemed to sink in. In the end, they turned to the old "you should do it because you love it, and not to make money. Maybe then, you'll make a good game." Which is total crap. I do love it, but it's also very very hard, and very grueling, and to work so hard and see your work just disappear under the huge pile never to be seen again. It just makes me really stretch to find alternative methods to marketing. I've been doing this for 5 years now, and I've tried pretty much everything, and unfortunately nothing seems to work.
I had big plans to integrate FB and twitter in to my upcoming release, but now I just don't know.
I was hoping to use a combination of FB incentives in the game, and a free offering of my last
game to push this new one, but now FB looks like it might be out.
So, I'm just posting here, to hopefully get a different perspective.